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Market Share and Sales Trends in the Total US Market

Analyzing evolving market dynamics and consumer preferences to optimize sales and market strategies.

Industry & Functional Area Healthcare/Retail – Marketing/Sales

Business Objective/Challenges

  • Understanding changes in market share and online sales penetration across various product categories.
  • Identifying growth or decline trends among different manufacturers and sectors.
  • Adapting business strategies in response to shifts in consumer purchasing behaviors.

Solution/Approach The study utilized weekly data from Numerator to analyze sales performance and market share trends, focusing on different categories such as Health & Beauty Care, Baby Products, and others. This data was then processed and visualized using Snowflake and Power BI to generate actionable insights.

Technologies

    • Numerator for data sourcing
    • Snowflake for data storage
    • Power BI for data visualization

Business Outcome/Benefits/Results

    • Detailed understanding of market share dynamics and online sales penetration.
    • Identification of strong and weak performing categories and manufacturers.
    • Enhanced strategic decision-making based on consumer trends and performance analysis.
    • Recommendations for optimizing product portfolios and boosting online sales, particularly in underperforming areas.

    Team size 6

    Duration of Project in Months 7 months