Understanding changes in market share and online sales penetration across various product
categories
Identifying growth or decline trends among different manufacturers and sectors.
Adapting business strategies in response to shifts in consumer purchasing behaviors.
Solution/Approach
The study utilized weekly data from Numerator to analyze sales performance
and market share trends, focusing on different categories such as Health & Beauty Care, Baby
Products, and others. This data was then processed and visualized using Snowflake and Power BI to
generate actionable insights.
Technologies
Numerator for data sourcing
Snowflake for data storage
Power BI for data visualization
System Architecture:
Business Outcome/Benefits/Results:
Detailed understanding of market share dynamics and online sales penetration.
Identification of strong and weak performing categories and manufacturers.
Enhanced strategic decision-making based on consumer trends and performance analysis.
Recommendations for optimizing product portfolios and boosting online sales, particularly in
underperforming areas.
