Insights

Thinking on Technology, Leadership & Strategy.

Perspectives from the Phronex™ team on the challenges and opportunities we see across our client engagements.

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AI/ML

Building an AI-Powered Interview System: From Concept to Production

Vivek Parmar

8 min read

October 15, 2025

How we designed and deployed a scalable AI interview platform that processes thousands of assessments daily, covering the architecture decisions, challenges, and lessons learned.

AI StrategyNLPBias DetectionPrompt EngineeringProduction ML

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Business Strategy

Understanding Market Share Dynamics: What Sales Trends Tell You (and What They Don't)

Vivek Parmar

6 min read

September 2, 2025

Most executives track revenue. Fewer track market share. Here's why the distinction matters, and how to build the data infrastructure to see the full picture.

Market IntelligenceData InfrastructureCompetitive AnalysisExecutive Strategy

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We publish perspectives on technology strategy, AI implementation, and leadership challenges.