3D Icon Library Design for SaaS Product
A SaaS product company was using generic icon sets that did not reflect their brand personality and were being used inconsistently across their web app, marketing site, and product documentation. They needed a custom, consistent visual language.
Client
Confidential, SaaS Product Client
Industry
SaaS & Product StartupsTeam Lead
Sophie Müller
Date
Q4 2022
Business Challenge
A SaaS product company was using generic icon sets that did not reflect their brand personality and were being used inconsistently across their web app, marketing site, and product documentation. They needed a custom, consistent visual language.
Solution & Approach
Phronex™ designed a 180-piece 3D icon library in Blender, rendered in consistent lighting and perspective, and packaged as SVG, PNG, and Lottie animation formats. The library was integrated into a Figma component library with usage guidelines.
Capabilities Delivered
- 180-piece 3D icon library in Blender
- Consistent lighting, materials, and perspective system
- SVG, PNG, and Lottie animation exports
- Figma component library with governance documentation
- Usage guidelines and brand integration handbook
Business Outcomes
The product team reduced design handoff time by 40% due to the consistent Figma component library. User testing showed 28% improvement in brand recognition scores compared to the previous generic icon set.
40%
Reduction in design handoff time
28%
Brand recognition improvement
180
Custom icons delivered
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