Corporate Website Development for B2B SaaS Company
A B2B SaaS company was losing inbound leads due to a dated website with poor performance (PageSpeed score of 32), no clear messaging hierarchy, and no self-serve content infrastructure for their marketing team.
Business Challenge
A B2B SaaS company was losing inbound leads due to a dated website with poor performance (PageSpeed score of 32), no clear messaging hierarchy, and no self-serve content infrastructure for their marketing team.
Solution & Approach
We redesigned and rebuilt the website on Next.js with a Contentful CMS backend, achieving a PageSpeed score of 96. The new site features a structured conversion funnel, product-led growth trial flows, and a fully managed content infrastructure for the marketing team.
Capabilities Delivered
- Next.js website development with TypeScript
- Contentful CMS integration for self-serve content management
- Conversion funnel design and CTA optimization
- Core Web Vitals optimization (LCP, CLS, FID)
- SEO architecture and structured data implementation
Business Outcomes
Organic search traffic increased by 84% in 90 days post-launch. Trial signups from the website increased by 156%, and the marketing team is independently publishing new pages within 2 days of brief.
84%
Increase in organic traffic
156%
Increase in trial signups
96
PageSpeed score (up from 32)
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Corporate Website Development for B2B SaaS Company
Organic search traffic increased by 84% in 90 days post-launch. Trial signups from the website increased by 156%, and the marketing team is independently publishing new pages within 2 days of brief.
84%
Increase in organic traffic
156%
Increase in trial signups