Corporate Website Development for B2B SaaS Company

A B2B SaaS company was losing inbound leads due to a dated website with poor performance (PageSpeed score of 32), no clear messaging hierarchy, and no self-serve content infrastructure for their marketing team.

Client

Confidential, SaaS Client

Team Lead

Priya Sharma

Date

Q1 2023

Business Challenge

A B2B SaaS company was losing inbound leads due to a dated website with poor performance (PageSpeed score of 32), no clear messaging hierarchy, and no self-serve content infrastructure for their marketing team.

Solution & Approach

We redesigned and rebuilt the website on Next.js with a Contentful CMS backend, achieving a PageSpeed score of 96. The new site features a structured conversion funnel, product-led growth trial flows, and a fully managed content infrastructure for the marketing team.

Capabilities Delivered

  • Next.js website development with TypeScript
  • Contentful CMS integration for self-serve content management
  • Conversion funnel design and CTA optimization
  • Core Web Vitals optimization (LCP, CLS, FID)
  • SEO architecture and structured data implementation

Business Outcomes

Organic search traffic increased by 84% in 90 days post-launch. Trial signups from the website increased by 156%, and the marketing team is independently publishing new pages within 2 days of brief.

84%

Increase in organic traffic

156%

Increase in trial signups

96

PageSpeed score (up from 32)

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